For the release of our upcoming SS21 collection, we teamed up with AR artist Helena Dong to create an Instagram filter.

The Instagram filter will be available for public use, and will also be a part of our SS21 gifting strategy with influencers.

We plan to include a QR code to the filter in all our ECOM shoe orders and influencer/ VIP gifting.

Helena Dong has created filters for BYREDO x Isama-ya French, Paco Rabanne, Vogue, Peter Do and Vaquera.