Danse Lente launched its first online customization service this December through a collaboration with artist Noah Lyon. A series of hand-drawn personified plants, animals and foods have been created in Noah’s famous style that is spontaneous, intimate and intuitively

playful. Customers can choose from 4 designs which are available exclusively on the brand’s official website. “We are delighted to be working with Noah, it’s a unique opportunity for us to represent the playful spirit of the brand. Each bag will be hand painted by the design team at our London studio” said Youngwon Kim, founder of Danse Lente.

Noah Lyon is a multidisciplinary artist based in Brooklyn, New York. He has previous collaboration experience with Dover Street Market and Commes Des Garcons and has exhibited at galleries and museums internationally. His work is in the special collections of MoMA, The Tate Britain, The Menil Collection, The Brooklyn Museum, and The Whitney Museum of American Art.